Google Play succeeds when our partners succeed. This includes, but is not limited to, offering mechanisms to receive randomized blockchain-based items from a purchase such as “loot boxes”. For example, developers should not offer purchases where the value of the NFT users receive is not clear at the time of purchase. In line with Google Play’s Real-Money Gambling, Games, and Contests policy, apps that have not met gambling eligibility requirements cannot accept money for a chance to win assets of unknown real-world monetary value, including NFTs. And while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities. For example, if an app or game sells or enables users to earn tokenized digital assets, developers must declare this clearly. As part of the policy update, we’re requiring that apps be transparent with users about tokenized digital assets. Keeping Users Protected While Fostering InnovationĪs blockchain technology continues to evolve, maintaining user trust is paramount. From reimagining traditional games with user-owned content to boosting user loyalty through unique NFT rewards, we’re excited to see creative in-app experiences flourish and help developers expand their businesses. Today, we’re pleased to share that we’re updating our policy to open new ways to transact blockchain-based digital content within apps and games on Google Play. So, we’ve spoken with developers about responsibly supporting those opportunities while continuing to provide a safe, transparent, and trusted experience for everyone.
Like with any emerging technology, we must balance innovation with our responsibility to protect users. Google Play hosts a variety of blockchain related apps, and we know that our partners are excited to expand on these offerings to create more engaging and immersive digital experiences with tokenized digital assets such as NFTs.
Posted by Joseph Mills, Group Product Manager, Google PlayĪs a platform, we always want to help developers bring innovative ideas to life.
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